Trademarks

A trademark protects the name and/or logo by which a product or service is identified in the eyes of the general public. The foremost criteria of protection of trademarks is prior use; however, such use may be limited to the immediate geographic area, and therefore, it is often advisable to seek federal registration.
A trademark registered with the U.S. Patent and Trademark Office provides protection throughout the United States from other sources using trademarks which may be confusingly similar. To obtain federal registration, it is necessary to file a trademark application.
The intellectual property attorney can perform a search in the Trademark Office to uncover marks which may be too close or exactly the same. The attorney will also advise a client concerning other characteristics of a mark which may make it difficult to register.
As with a patent, an attorney in the Trademark Office is assigned to examine the trademark, which includes a search of existing marks. If the examiner finds similar marks or has other objections, an office action is issued which requires a formal response. This is a "prosecution" period and charges incurred are not covered by the initial costs of filing the application. If no conflicting marks are uncovered, the trademark is passed to publication for opposition. A registration will issue if no opposition is filed. It is also possible to file for the protection of a mark that is not yet in use in order to prevent others from filing while the business product or service is being developed.
Copyrights

Copyright protection begins at the creation of any copyrightable material. Registration at the Copyright Office is recommended, since unregistered works will not be protected by the federal courts.

© 1999 Jensen & Puntigam, P.S.
All Rights Reserved.